About Me
I Didn't Build This Brand
by Playing It Safe.
I'm Morgan Ryals, you may know me as Morgan Chonis. I'm an author, a strategist, and someone who has spent her career building businesses for other people. Incredible ones. The kind that change lives and create generational impact.
But somewhere along the way, I realized I hadn't done the same for myself. So I wrote "Unravel the Bullsh*t", a book that became a #1 New Release in Sacred Sexuality, a #1 New Release in Substance Abuse Recovery, hit #5 on the Amazon Best Sellers list, and landed in the Top 25 four separate times, and became the catalyst for everything you see here.
I narrated the audiobook myself because every word in that book is personal. It's my favorite piece in the entire collection, and it's the one that opened the door to The Sovereign Self and The Money Truth Protocol.
"I made a vow that if I was shown how to smash society + generation bullsh*t and rewrite my destiny, then I would teach others to do the same. That means showing up authentically as f*ck, in all my feels."
Book Credentials
#1
New Release
Sacred Sexuality
#1
New Release
Substance Abuse Recovery
#5
Amazon Best Seller
Sacred Sexuality
4×
Top 25
Amazon Best Sellers
The Path Here
Built Other People's Dreams.
Then Built My Own.
01
The Conditioning
Two decades quietly engineering businesses for founders, executives, and creators. Their wins were public. My role was on purpose invisible. I was living the inherited story.
02
The Crumbling
I realized I had built everyone else's vision and never my own. The cost wasn't money, it was identity. The version of me I had been performing collapsed.
03
The Phoenix, Unravel the Bullsh*t
I sat down and wrote the truth. The memoir-meets-manifesto. #1 New Release, #5 Amazon Best Seller, 4× Top 25. Author-narrated. The book is the unraveling, the turning point, not the destination.
04
Sovereignty, The Sovereign Self
The Phoenix is not the end of the story. Sovereignty is. The Sovereign Self is how I live as the rebuilt self, a four-tier ladder from a free 3-Day Reset to the Sovereignty Accelerator. Practiced for four years before published.
05
Sovereignty, The Money Truth Protocol
Sovereignty applied to what you've inherited financially. Names the four money patterns, Overgiver, Avoider, Undercharger, Controller, and gives you the language to rewrite them.
What I Believe
Sovereignty. Truth. Zero Excuses.
01
Radical Honesty
The biggest lie we tell is the one we tell ourselves. I help people unravel those stories and replace them with truth.
02
Financial Sovereignty
Money isn't the root of evil, your inherited beliefs about it might be. I teach people to rewire their relationship with wealth.
03
Building What Matters
I've built businesses from the ground up for others. Now I build frameworks that help people do it for themselves.
The Life I Built
Freedom isn't a destination.
It's a decision.
I built a life that lets me write from a jungle balcony in Costa Rica, narrate audiobooks in LA, and meet clients wherever the work calls me. That freedom didn't come from waiting for permission , it came from doing the work the book is named after.
When you unravel the bullsh*t, the life on the other side is bigger than you imagined.
The Body of Work
Four Doorways. One Mission.
In My Own Voice
Continue the Journey
Read the book. Take the Free 3-Day Reset. Decode your money pattern. Subscribe to the Substack so the next series lands in your inbox.
